Monday, January 15, 2018

Campaign Prep (Book Launch)

In addition to hiring a publicist with well established contacts and media relationships, successful publicity campaigns require preparation. Whether it is for a book launch, an entertainment project or a new business - all campaigns have certain basic elements in common. For example, below is a link to a Writer's Digest article with a few tips on how to prepare for a book publicity campaign.

Thursday, January 11, 2018

Location, Location, Location

Networking is a critical element in PR work, and where you meet sends a strategic message. From a casual drink or coffee to a power lunch or dinner - location can have a huge influence on the success and outcome of the meeting. In this industry especially, it is important to know the hot spots. Below, is a link to a nationwide list of the most anticipated restaurant openings of 2018.

Friday, January 05, 2018

True Then – True Now

" Without publicity a terrible thing happens – nothing."

P. T. Barnum

Photo - The Greatest Showman

Wednesday, January 03, 2018

Client Spotlight

Heads-up to our photographer and casting agent readers, this is a photo of our client - top model and Instagram influencer Amy Rebecca (272K followers). She is an international spokesmodel, fitness pro, and fashion model. IG - @curvyphysique (link below). For booking information, please Email

Thursday, December 28, 2017

Reading Provides A Competitive Edge

Constantly reading books, magazines and newspapers is more than just informative and entertaining, it is vital to staying competitive, and to maintaining mental health. The Inc. Magazine article at the link below explains some of the many benefits.

Friday, December 15, 2017


Our client and friend Devon Jenkin played the lead in Tom Petty's world famous "Free Fallin" music video (at the pool, on the skateboard, etc). Today, she is a top professional Life Coach and Speaker helping people worldwide. Here is a fun Friday flashback to her acting and modeling days - video.

Tuesday, December 05, 2017


Longtime friend, world-class adventurer, and client - Disney Imagineer Joe Rohde (left), with Josh Gates for an upcoming episode of Expedition Unknown on the Travel Channel. Don't miss it!

Monday, December 04, 2017

Client Spotlight

Our client - John Shufeldt, MD, JD is both a doctor and a lawyer - as well as an experienced pilot with his own jet! He is the author of an acclaimed books series on leadership and a top national speaker. If you want some effective secrets to personal or business success, get his books or schedule him to speak for your company or organization. Send us an Email at the agency and we will help you connect.

Tuesday, November 28, 2017


Totally awesome exclusive by one of our clients who is a truly amazing fashion and commercial photographer. If you want "wow factor" photos for personal or business - or are media doing a story on anything photography, send us a private Email and we'll put you in touch.

Monday, November 06, 2017

New Movie

Looking forward to seeing this movie with Margot Robbie (quick interview below). Our agency represented the real Tonya. We'll see if Margot got her right. Be sure to click sound on.

Friday, October 27, 2017

Book Recommendation

We received our signed copy of Anna Kendrick's new book "Scrappy Little Nobody." She is hilarious! Her Twitter feed is also great and definitely worth a follow.

Thursday, October 05, 2017

Photo Secrets

One of our clients - top celebrity and fashion photographer Tim Roller giving away a few professional secrets you can use to rock your photos (video).

Tuesday, September 12, 2017

It's About Time!

Are you an author? If so, you better make sure your reviews on Amazon, likes / followers on social media and all the rest are for real. If not - you will be caught. It is much smarter to have a national publicist promoting you on TV and radio, and in magazines and newspapers to attract real reviews and legit followers. The article at the link below warns how Amazon and others are now detecting, and cracking down hard on all the fakes.

Thursday, August 31, 2017

Radio Is Hotter Than Ever

Verified broadcast industry statistics show that AM/FM radio isn't going anywhere. In fact, it's more popular than ever and across multiple delivery formats. This is especially true with Gen-Z listeners. See the reasons why in this new article from Variety at the link below.

Tuesday, August 01, 2017

Make An Effort To Connect Personally

Connecting personally with industry gatekeepers is a smart strategy. Talent agents, publicists and managers are better able to help you when they know more than just what is listed on your resume. Sometimes, all it takes is a simple coffee or lunch invitation to launch your career in new directions. The article at the link below illustrates this point.

Friday, July 21, 2017

People Respond To Clever Promotions

This is how you effectively do a movie cross-promote for a brand. See the clever and creative way Lexus ties into "Valerian and the City of a Thousand Planets" in the article at the link below.

Tuesday, July 11, 2017

Don't Miss Your "Real" Market

Social media is cool, but ... unless you are a major celebrity or a global brand company (with millions of followers) it probably won't do a whole lot for your bottom line.

The reality is, most social media posts never even get seen unless you pay to boost them (and then people know it's just paid advertising). That's why engagement is often very low. It's a false sense of promotion. People spend a lot of time creating and posting content on social media, and they think they are promoting. Actually, they are completely missing most of their potential market. For the majority of people and businesses, the truly "bankable" publicity still remains primarily the domain of mainstream media -- TV, radio and print. In fact, mainstream media visibility is exactly how you build massive numbers of legit social media followers.

Wednesday, June 07, 2017

Simple Tips For Model Go-Sees

For a model - it's all about the first impression. Below, is a link to an article with some excellent tips on how to handle your casting opportunities.