Monday, March 20, 2017

Amazon's New Bookstores

Think paper books are fading away? Well, Amazon doesn't think so. In fact, they are opening a line of brick and mortar bookstores. Read more at the article link below.




Friday, February 24, 2017

Following Your Passion

People often come to our agency because they need publicity to help launch a new business or career. In most cases, these new ventures involve something more creative than what they have previously been involved in. Humans seem to have a basic need and instinct for creativity. Maybe it's part of our DNA from back when we painted on cave walls.

Whether it be writing a book, becoming an actor, a photographer, a chef or anything else - creativity seems to be a key element to happiness. We always encourage people to explore their passions. You will never know if you could be a success at what you love doing if you never try. Below, is a link to an excellent article on this exact topic. This one refers to becoming a photographer, but the advice can be applied to any creative field.




Tuesday, February 07, 2017

Take The Shot

One of the biggest factors we have seen in successful authors, experts, and talent of any kind is their ability to act. Indecisiveness and fear are two things that can cause failure when it comes to publicity and promotion. In other words, success requires risk.

"Those who are afraid to throw the dice, will never roll a six."

-- Frank Sinatra --



Thursday, February 02, 2017

The Biz

A major movie in production about Tonya Harding, starring Margot Robbie as Tonya. Interesting how life in this business goes. The real Tonya Harding was one of our agency clients. Read more at the link below ...




Monday, January 30, 2017

Ratings Always Rule The Media

Media insiders are buzzing that Andy Lack wants NBC to become “the next Fox News” after he poached cable stars Greta Van Susteren and Megyn Kelly from the network. “He believes he’s building MSNBC and NBC into the next Fox. It seems the network wants to take a more conservative tone,” a source said ...

Wednesday, January 11, 2017

What's The Best Advice Ever For Publicity Work?

A truly professional publicist stays mostly in the background. Your job is to make the clients look good. It's not about constantly taking selfies with the celebrities. When PR legends Henry Rogers and Warren Cowan were once asked by a rookie publicist - what is the number one cardinal rule of publicity work? - their answer was, "Get the hell out of the shot!"




Friday, January 06, 2017

Simply Amazing! (video)

The latest project for client and friend - Disney Imagineer, Joe Rohde. Can't wait to see this! Set to open later this year at Disney's Animal Kingdom.



Friday, December 30, 2016

Friday, December 09, 2016

This Quick Success Tip Is So True (video)

Work with the right people. Surround yourself with those whose experience, creativity and success you admire. If you want to be considered top of your game - work with professionals who are at the top of their game (and take their advice). You will be amazed at what happens.



Wednesday, November 30, 2016

Yes, It's An Office - And You Can Use It

We are seeing this trend across the industry, and around the world. Time-share offices are now the hottest thing in business. In fact, our agency utilizes them for conferences, strategy meetings and more. They save a ton of money for the clients, and provide true flexibility by having dynamic work locations in every major city. Business District in Boston is just one example.




Monday, November 07, 2016

The Fame Game - Want To Play?

Getting there is only part of the game. Personalities must then maintain their celebrity status through continued accomplishments, and constant professional publicity. Those that don't, end up on a list like the one in this article.




Friday, November 04, 2016

Get Your Confidence On!

To be successful as a media guest, you must have confidence in yourself and your material. If you don't believe in your own skills and topics, how can you expect to excite the media and the public?




Tuesday, October 18, 2016

How Much Do Bloggers Get Paid?

Ever wondered how much well publicized bloggers can make? Read the full article at the link below.




Wednesday, October 12, 2016

Monday, September 26, 2016

Professional Speaker = Entertainer

As many of you know, our agency also represents a number of professional speakers. Here is a great piece of commonly cited wisdom in the speaking business:

Do you have to be funny on stage? Only if you want to be paid.




Wednesday, September 07, 2016

Why Everything Matters

The article / interview at the link below provides an accurate glimpse into one aspect of being a pop media publicist -- the "art" of celebrity representation.





Thursday, September 01, 2016

It's about Believing In Yourself

Nobody ever said it would be easy. Follow your dream, take action and never give up.




Friday, August 12, 2016

Celebrity Photographer Bill Rich (Guest Post)

Theatrical and PR photography is truly a unique art. As publicists, we cannot emphasize enough how important great photos are. It takes years of industry experience to know exactly what type of photos really work. Below, is a guest post by our longtime friend and top photographer, Bill Rich. In addition to new talent, his portfolio reads like a celebrity who's who (see just a couple examples below). In this post, Bill offers some tips to help choose the best photographer for your needs and situation.

**** I showed my wife some thoughts I wrote about choosing a great photographer and she said, "Booooring" -- so I said: "What do you want -- Quantum Physics?"

Choosing a photographer can be a daunting task, considering there are over 100,000 professional photographers in the U.S., and millions who claim to be photographers with cell phone and apps in hand. Actually, that's a good place to start. Make sure your photographer is professional, with professional equipment, a professional portfolio, and LOTS of experience.

Make sure you like their style. Meet with them, or talk to them. When you find the right photographer, you will know it. You will know that you have made a connection with a photographer who will make you feel good about yourself and capture your essence. This is a photographer who will guide you through movement, breathing, thinking, posing and posture, characters and moods, natural and joyful expressions, and very important, what you are feeling. They are going to teach you how to take the reins and take charge of the shoot, guiding you to access your best Self. You will leave your shoot feeling like a better person.

This really is starting to sound like Quantum Physics. Here's the easy stuff: 

Remember, it doesn't matter how many shots you take -- it could be 30 or 300. The goal is to make you happy with the results.

Headshot photo shoots range from $100 to $2,000, and higher. Going with the least expensive photographer may waste your time and money since you may have to re-shoot. You certainly don't have to go with the most expensive photographer either.

You have to like the photographer as a person -- not just like their images. This is the person you are going to feel comfortable enough with to let down your guard and take off your mask to capture an alluring image that the viewer can't get out of their mind. ****

Be sure to also visit Bill's official web site at: www.billrichphoto.com

 Sir Richard Branson

Selena Gomez

 Stephen Spielberg



Monday, August 08, 2016

Use Humor - It Works!

The quote below (and video to illustrate) applies to all aspects of promotion today. Whether it be your advertising or your media hook topics -- entertainment value and humor are critical elements. If you can get people laughing, you will be far more effective.

“The best ideas come as jokes. Make your thinking as funny as possible.”

-- David Ogilvy --
(The father of modern advertising)