People often come to our agency because they need publicity to help launch
a new business or career. In most cases, these new ventures involve something
more creative than what they have previously been involved in. Humans seem
to have a basic need and instinct for creativity. Maybe it's part of our DNA
from back when we painted on cave walls.
Whether it be writing a book, becoming an actor, a photographer, a chef or
anything else - creativity seems to be a key element to happiness. We always
encourage people to explore their passions. You will never know if you could be
a success at what you love doing if you never try. Below, is a link to an
excellent article on this exact topic. This one refers to becoming a photographer,
but the advice can be applied to any creative field.
One of the biggest factors we have seen in successful authors, experts, and
talent of any kind is their ability to act. Indecisiveness and fear are two things that can cause failure when it comes to publicity and promotion. In other words, success requires risk.
"Those who are afraid to throw the dice, will never roll a six."
A major movie in production about Tonya Harding, starring Margot Robbie as Tonya. Interesting how life in this business goes. The real Tonya Harding was one of our agency clients. Read more at the link below ...
Media insiders are buzzing that Andy Lack wants NBC to become “the next
Fox News” after he poached cable stars Greta Van
Susteren and Megyn
Kelly from the
network. “He believes he’s building MSNBC and NBC into the next Fox. It seems the
network wants to take a more conservative tone,” a source said ...
A truly professional publicist stays mostly in the background. Your job is to make the clients look good. It's
not about constantly taking selfies with the celebrities. When PR legends Henry Rogers
and Warren Cowan were once asked by a rookie publicist - what is the number one cardinal
rule of publicity work? - their answer was, "Get the hell out of the
Work with the right people. Surround yourself with those whose experience, creativity and success you admire. If you want to be considered top of your game - work with professionals who are at the top of their game (and take their advice). You will be amazed at what happens.
We are seeing this trend across the industry, and around the
world. Time-share offices are now the hottest thing in
business. In fact, our agency utilizes them for conferences, strategy meetings and more. They save a ton of money for the clients, and provide true flexibility by having dynamic work locations in every major city. Business District in Boston is just one example.
Getting there is only part of the game. Personalities must then maintain
their celebrity status through continued accomplishments, and constant professional
publicity. Those that don't, end up on a list like the one in this