Monday, September 26, 2016

Professional Speaker = Entertainer

As many of you know, our agency also represents a number of professional speakers. Here is a great piece of commonly cited wisdom in the speaking business:

Do you have to be funny on stage? Only if you want to be paid.




Wednesday, September 07, 2016

Everything Matters

The article / interview at the link below provides an accurate glimpse into one aspect of being a pop media publicist -- the "art" of celebrity representation.





Thursday, September 01, 2016

Believe In Yourself

Nobody ever said it would be easy. Follow your dream, take action and never give up.




Friday, August 12, 2016

Celebrity Photographer Bill Rich (Guest Post)

Theatrical and PR photography is truly a unique art. As publicists, we cannot emphasize enough how important great photos are. It takes years of industry experience to know exactly what type of photos really work. Below, is a guest post by our longtime friend and top photographer, Bill Rich. In addition to new talent, his portfolio reads like a celebrity who's who (see just a couple examples below). In this post, Bill offers some tips to help choose the best photographer for your needs and situation.

**** I showed my wife some thoughts I wrote about choosing a great photographer and she said, "Booooring" -- so I said: "What do you want -- Quantum Physics?"

Choosing a photographer can be a daunting task, considering there are over 100,000 professional photographers in the U.S., and millions who claim to be photographers with cell phone and apps in hand. Actually, that's a good place to start. Make sure your photographer is professional, with professional equipment, a professional portfolio, and LOTS of experience.

Make sure you like their style. Meet with them, or talk to them. When you find the right photographer, you will know it. You will know that you have made a connection with a photographer who will make you feel good about yourself and capture your essence. This is a photographer who will guide you through movement, breathing, thinking, posing and posture, characters and moods, natural and joyful expressions, and very important, what you are feeling. They are going to teach you how to take the reins and take charge of the shoot, guiding you to access your best Self. You will leave your shoot feeling like a better person.

This really is starting to sound like Quantum Physics. Here's the easy stuff: 

Remember, it doesn't matter how many shots you take -- it could be 30 or 300. The goal is to make you happy with the results.

Headshot photo shoots range from $100 to $2,000, and higher. Going with the least expensive photographer may waste your time and money since you may have to re-shoot. You certainly don't have to go with the most expensive photographer either.

You have to like the photographer as a person -- not just like their images. This is the person you are going to feel comfortable enough with to let down your guard and take off your mask to capture an alluring image that the viewer can't get out of their mind. ****

Be sure to also visit Bill's official web site at: www.billrichphoto.com

 Sir Richard Branson

Selena Gomez

 Stephen Spielberg



Monday, August 08, 2016

Humor Works!

The quote below (and video to illustrate) applies to all aspects of promotion today. Whether it be your advertising or your media hook topics -- entertainment value and humor are critical elements. If you can get people laughing, you will be far more effective.

“The best ideas come as jokes. Make your thinking as funny as possible.”

-- David Ogilvy --
(The father of modern advertising)



Posted By: The R. J. Garis Agency | National Publicist

Wednesday, August 03, 2016

Insiders Already Know This

Whether you are an author, actor, speaker or entrepreneur -- the one factor in common is the need for publicity. Talent, originality and creativity are certainly considered by the media. However, the most powerful element in the equation for media success is "connections". If you don't have any of your own, then you must hire a publicist who has them. This is the same reason why actors, models and sports figures hire agents -- for their connections. There is no secret media E-mail list or magic app for getting prime media. Don't waste your money, it's not that easy. You have to know people, and it takes years to build those strategic relationships.

Connections are vital in just about every industry (not just media). Below, is a link to a great article on the power of personal connections.




Wednesday, July 13, 2016

When Is It Time To Say Buh-Bye?

We have been asked - what would make a publicist / agency stop working with a client? There are several factors. Remember, an agency's name and reputation goes with the clients they represent. The quickest way to burn a top media contact is to send them mediocre interview topics and guests. That's the primary decision making factor for us. Are the clients giving us great material to pitch? If we have provided all our advice and guidance, and the client doesn't want to take it or won't put the effort in -- then why did they hire us, right?

No matter how much we may like a client personally, we have to think of our media contacts first. That journalist will interview many of our clients over time, and we can't compromise the relationship. There are other factors as well. The article at the link below offers some great tips.

Friday, June 24, 2016

You Will Need To Know How To Talk About Yourself

Nobody ever said pursuing a creative career in writing, the arts, fashion or any other aspect of the entertainment industry would be easy. However, if you’re considering settling because going after what you want seems too hard to do, remember that hating what you do every day is even harder. The article at the link below will give you some great inspiration and guidance.




Thursday, June 09, 2016

Originality Will Always Prevail

TBT - Ted Geisel (Dr. Seuss) is one of the many creative people we have had the great honor, and privilege to work with over the years. An amazing genius, and true humanitarian.




Friday, May 27, 2016

News Is What's Different

Having a product or service to sell, or offering self-promoting info, is rarely viewed as newsworthy by the media. In fact, most journalists view that as more appropriate for advertising. After all, they are not in the business of giving away free commercials. If you want free publicity -- you will have to do something unusual. In other words, businesses and talent must give their publicist an exciting story or topic to publicize. News is what's "different." Below, is a link to an article by Sir Richard Branson with a great story to help get your ideas rolling!


Thursday, May 19, 2016

Are You Ready For A Manager?

You may or may not be at a ready point in your career for a manager. The article (with video) at the link below will help you decide, and provide some tips for selecting one.




Friday, April 22, 2016

10 Networking Tips From Marc Ecko

If your publicity efforts are successful, you will eventually be invited to attend elite events. If you are not used to mingling with high profile personalities -- these can be intimidating. The article at the link below will give you some excellent starter tips.




Monday, April 04, 2016

Getting Signed By A Top Agent Or Publicist

Successful firms all have the identical philosophy -- quality over quantity in both clientele and media placements (watch the short video below to hear how it works). Another tip - unless you are a major name celebrity, always contact the agency personally. Don't have a "personal assistant" or anybody else contact them for you -- it will just make you look ridiculous, and likely won't get a reply.




Tuesday, March 29, 2016

A False Sense of Exposure

Wonder why you are not getting much engagement or business from your social media nowadays? One reason is because hardly anybody is seeing your posts. Facebook, Twitter and now Instagram as well, extensively throttle their feeds. Unless you pay a fee to "boost them" -- only a very small percentage of your followers, fans or friends actually see your posts. The lack of engagement may have little to do with your content, and much more to do with it simply not being seen. That's why mainstream publicity remains the most effective form of free visibility.

Friday, March 18, 2016

Do People Want To Work With You?

Whatever your career or field of endeavor -- the question above is critical to success. It applies in your business dealings as well as your interaction with the media. It is really never just about your knowledge or skill. When working with an agent, publicist, casting director, lawyer, journalist or any other industry professional, being likeable is a major factor. Be fun and easy to work with, and your opportunities will expand accordingly. The article at the link below explains it well.




Friday, March 04, 2016

Nothing Happens Accidentally

"When my book on synchronicity, "There are No Accidents," came out through Riverhead Publishing, I hired R. J. Garis and his agency to jumpstart the publicity campaign for what I knew could be a very successful book. Easy to work with, highly professional, and with an obvious knowledge of the media and contacts throughout the industry, R. J. immediately secured for me a variety of high-quality appearances on radio and on TV that within less than two months made my book a national best-seller. My book has now been translated into a dozen languages. I've worked with lots of literary publicists in my time, but R. J. Garis took a broader view of what would work to get my book in the public's eye, and so he was head and shoulders more effective than any of the rest. I recommend him without hesitation." (January 13, 2016)

-- Robert H. Hopcke --



Thursday, February 25, 2016

Topics Must Be New And Exciting

With the media receiving literally thousands of submissions each day - your interview topics must be great in order to compete (not just OK) ... great !!!

"The pitch must be fresh and new. If it isn’t, you’re wasting the reporter’s time."

-- PR Daily --