Tuesday, August 01, 2017

Make An Effort To Connect Personally

Connecting personally with industry gatekeepers is a smart strategy. Talent agents, publicists and managers are better able to help you when they know more than just what is listed on your resume. Sometimes, all it takes is a simple coffee or lunch invitation to launch your career in new directions. The article at the link below illustrates this point.

Friday, July 21, 2017

People Respond To Clever Promotions

This is how you effectively do a movie cross-promote for a brand. See the clever and creative way Lexus ties into "Valerian and the City of a Thousand Planets" in the article at the link below.

Tuesday, July 11, 2017

Don't Miss Your "Real" Market

Social media is cool, but ... unless you are a major celebrity or a global brand company (with millions of followers) it probably won't do a whole lot for your bottom line.

The reality is, most social media posts never even get seen unless you pay to boost them (and then people know it's just paid advertising). That's why engagement is often very low. It's a false sense of promotion. People spend a lot of time creating and posting content on social media, and they think they are promoting. Actually, they are completely missing most of their potential market. For the majority of people and businesses, the truly "bankable" publicity still remains primarily the domain of mainstream media -- TV, radio and print. In fact, mainstream media visibility is exactly how you build massive numbers of legit social media followers.

Wednesday, June 07, 2017

Simple Tips For Model Go-Sees

For a model - it's all about the first impression. Below, is a link to an article with some excellent tips on how to handle your casting opportunities.

Tuesday, May 30, 2017

Is Your Book Description Hurting Your Sales?

What you say in your book's description instantly communicates many things. The article at the link below provides some excellent insight into how the description strongly influences the decision of a potential book buyer.

Wednesday, May 10, 2017

FTC Warns Celebrities

Last month the FTC issued warnings to celebrities who plugged products on their Instagram and other social media accounts without clearly identifying their relationship with the brands. See the article at the link below.

Saturday, April 01, 2017

Humor Works!

Paris turns April Fools Day into millions of views for her channel.

Monday, March 20, 2017

Amazon's New Bookstores

Think paper books are fading away? Well, Amazon doesn't think so. In fact, they are opening a line of brick and mortar bookstores. Read more at the article link below.

Friday, February 24, 2017

Following Your Passion

People often come to our agency because they need publicity to help launch a new business or career. In most cases, these new ventures involve something more creative than what they have previously been involved in. Humans seem to have a basic need and instinct for creativity. Maybe it's part of our DNA from back when we painted on cave walls.

Whether it be writing a book, becoming an actor, a photographer, a chef or anything else - creativity seems to be a key element to happiness. We always encourage people to explore their passions. You will never know if you could be a success at what you love doing if you never try. Below, is a link to an excellent article on this exact topic. This one refers to becoming a photographer, but the advice can be applied to any creative field.

Tuesday, February 07, 2017

Take The Shot

One of the biggest factors we have seen in successful authors, experts, and talent of any kind is their ability to act. Indecisiveness and fear are two things that can cause failure when it comes to publicity and promotion. In other words, success requires risk.

"Those who are afraid to throw the dice, will never roll a six."

-- Frank Sinatra --

Thursday, February 02, 2017

The Biz

A major movie in production about Tonya Harding, starring Margot Robbie as Tonya. Interesting how life in this business goes. The real Tonya Harding was one of our agency clients. Read more at the link below ...

Wednesday, January 11, 2017

What's The Best Advice Ever For Publicity Work?

A truly professional publicist stays mostly in the background. Your job is to make the clients look good. It's not about constantly taking selfies with the celebrities. What is the number one cardinal rule of great publicity work? ..."Get the hell out of the shot!"

Friday, January 06, 2017

Simply Amazing! (video)

The latest project for client and friend - Disney Imagineer, Joe Rohde. Can't wait to see this! Set to open later this year at Disney's Animal Kingdom.

Friday, December 30, 2016

The Trends To Watch In 2017

What's hot and what's not for pop culture in 2017? Here are some predictions ...

Friday, December 09, 2016

This Quick Success Tip Is So True (video)

Work with the right people. Surround yourself with those whose experience, creativity and success you admire. If you want to be considered top of your game - work with professionals who are at the top of their game (and take their advice). You will be amazed at what happens.

Wednesday, November 30, 2016

Yes, It's An Office - And You Can Use It

We are seeing this trend across the industry, and around the world. Time-share offices are now the hottest thing in business. In fact, our agency utilizes them for conferences, strategy meetings and more. They save a ton of money for the clients, and provide true flexibility by having dynamic work locations in every major city. Business District in Boston is just one example.