People often come to our agency because they need publicity to help launch
a new business or career. In most cases, these new ventures involve something
more creative than what they have previously been involved in. Humans seem
to have a basic need and instinct for creativity. Maybe it's part of our DNA
from back when we painted on cave walls.
Whether it be writing a book, becoming an actor, a photographer, a chef or
anything else - creativity seems to be a key element to happiness. We always
encourage people to explore their passions. You will never know if you could be
a success at what you love doing if you never try. Below, is a link to an
excellent article on this exact topic. This one refers to becoming a photographer,
but the advice can be applied to any creative field.
One of the biggest factors we have seen in successful authors, experts, and
talent of any kind is their ability to act. Indecisiveness and fear are two things that can cause failure when it comes to publicity and promotion. In other words, success requires risk.
"Those who are afraid to throw the dice, will never roll a six."
A major movie in production about Tonya Harding, starring Margot Robbie as Tonya. Interesting how life in this business goes. The real Tonya Harding was one of our agency clients. Read more at the link below ...
Media insiders are buzzing that Andy Lack wants NBC to become “the next
Fox News” after he poached cable stars Greta Van
Susteren and Megyn
Kelly from the
network. “He believes he’s building MSNBC and NBC into the next Fox. It seems the
network wants to take a more conservative tone,” a source said ...
A truly professional publicist stays mostly in the background. Your job is to make the clients look good. It's
not about constantly taking selfies with the celebrities. When PR legends Henry Rogers
and Warren Cowan were once asked by a rookie publicist - what is the number one cardinal
rule of publicity work? - their answer was, "Get the hell out of the
Work with the right people. Surround yourself with those whose experience, creativity and success you admire. If you want to be considered top of your game - work with professionals who are at the top of their game (and take their advice). You will be amazed at what happens.
We are seeing this trend across the industry, and around the
world. Time-share offices are now the hottest thing in
business. In fact, our agency utilizes them for conferences, strategy meetings and more. They save a ton of money for the clients, and provide true flexibility by having dynamic work locations in every major city. Business District in Boston is just one example.
Getting there is only part of the game. Personalities must then maintain
their celebrity status through continued accomplishments, and constant professional
publicity. Those that don't, end up on a list like the one in this
Theatrical and PR
photography is truly a unique art. As publicists, we cannot emphasize enough how important great photos
are. It takes years of industry experience to know
exactly what type of photos really work. Below, is a guest post by our longtime friend and
top photographer, Bill Rich. In addition to new talent, his portfolio
reads like a celebrity who's who (see just a couple examples below). In this post, Bill offers some tips to help choose the best photographer for your needs and situation.
**** I showed my wife some thoughts I wrote about choosing a great
photographer and she said, "Booooring" -- so I said: "What do you want --
Choosing a photographer can be a daunting task,
considering there are over 100,000 professional photographers in the U.S., and
millions who claim to be photographers with cell phone and apps in
hand. Actually, that's a good place to start. Make sure your photographer is
professional, with professional equipment, a professional portfolio, and LOTS of
Make sure you like their style. Meet with them, or talk to
them. When you find the right photographer, you will know it. You will know that
you have made a connection with a photographer who will make you feel good about
yourself and capture your essence. This is a photographer who will guide you
through movement, breathing, thinking, posing and posture, characters and moods,
natural and joyful expressions, and very important, what you are feeling. They
are going to teach you how to take the reins and take charge of the shoot,
guiding you to access your best Self. You will leave your shoot feeling like a
This really is starting to sound like Quantum Physics.
Here's the easy stuff:
Remember, it doesn't matter how many shots you
take -- it could be 30 or 300. The goal is to make you happy with the
Headshot photo shoots range from $100 to $2,000, and higher.
Going with the least expensive photographer may waste your time and money since
you may have to re-shoot. You certainly don't have to go with the most expensive
You have to like the photographer as a person -- not
just like their images. This is the person you are going to feel comfortable
enough with to let down your guard and take off your mask to capture an alluring
image that the viewer can't get out of their mind. ****
The quote below (and video to illustrate) applies to all aspects of promotion today. Whether it be
your advertising or your media hook topics -- entertainment value and humor
are critical elements. If you can get people laughing, you will be far more
“The best ideas come as jokes. Make your thinking as funny as possible.”