Everyone knows it takes many years to build powerful media contacts. That's why having a publicist in the right place is such a critical element for publicity success. Much of this business is about networking. It's about building strategic connections and developing personal relationships. It's about going to the right events and awards shows, schmoozing at parties, taking producers to lunch, etc. If you're not located where the media elite mingle -- those things are pretty tough to do. Corporations hire Washington D.C. based lobbyists, because that's where the decision makers are. The same holds true for PR. Your publicist should be where the action is. Southern California is now the world's leading media center.
Wednesday, February 17, 2010
SoCal Networking
Everyone knows it takes many years to build powerful media contacts. That's why having a publicist in the right place is such a critical element for publicity success. Much of this business is about networking. It's about building strategic connections and developing personal relationships. It's about going to the right events and awards shows, schmoozing at parties, taking producers to lunch, etc. If you're not located where the media elite mingle -- those things are pretty tough to do. Corporations hire Washington D.C. based lobbyists, because that's where the decision makers are. The same holds true for PR. Your publicist should be where the action is. Southern California is now the world's leading media center.
