Whether you are an author, actor, speaker or entrepreneur -- the one factor in common is the need for publicity. Talent, originality and creativity are certainly considered by the media. However, the most powerful element in the equation for media success is "connections". If you don't have any of your own, then you must hire a publicist who has them. This is the same reason why actors, models and sports figures hire agents -- for their connections. There is no secret media E-mail list or magic app for getting prime media. Don't waste your money, it's not that easy. You have to know people, and it takes years to build those strategic relationships.
Connections are vital in just about every industry (not just media). Below, is a link to a great article on the power of personal connections.
Posted By: The R. J. Garis Agency | National Publicists