The quote below (and video to illustrate) applies to all aspects of promotion today. Whether it be your advertising or your media hook topics -- entertainment value and humor are critical elements. If you can get people laughing, you will be far more effective.
“The best ideas come as jokes. Make your thinking as funny as possible.”
-- David Ogilvy --
(The father of modern advertising)
Posted By: The R. J. Garis Agency | National Publicists