Wednesday, January 11, 2017

What's The Best Advice Ever For Publicity Work?

A truly professional publicist stays mostly in the background. Your job is to make the clients look good. It's not about constantly taking selfies with the celebrities. When PR legends Henry Rogers and Warren Cowan were once asked by a rookie publicist - what is the number one cardinal rule of publicity work? - their answer was, "Get the hell out of the shot!"