Monday, February 05, 2018

Do Influencers Really Influence?

While TV, radio, magazines and newspapers represent a tried and true marketing strategy, the area of influencer marketing is often not so reliable. In fact, much of it is down right fake! The question then for many brands, entrepreneurs and those selling creative products and services such as books or photography is -- do influencers really influence? Are they even being perceived as honest by the public? In other words, is this form of marketing worth the time and investment? While some top name celebrities (with millions of legitimate fans and followers) can certainly influence product sales, many others seem to bring questionable results. The article at the link below offers some "reality checking" insight into influencer marketing.