Tuesday, February 20, 2018

Always Stay Connected

Being a publicist can be very frustrating at times ... Today, we had an example of a client losing a huge media interview because he literally just didn't check his Email and messages. The media slot he lost has an audience of over 42 million people. Not to mention their massive residual following on social media where features are also posted. In the age of cell phones -- there is really no excuse for something like this. The lesson here -- always stay connected. Media is too valuable, and too competitive -- they won't wait for you. Next!



Monday, February 19, 2018

Same Game - New Rules

The rules of the game for celebrity association with a product or brand are often changing. This is no more apparent than in the fashion biz (especially, during NY Fashion Week). Now, the game is changing once again. The article at the link below provides a look at the new attitude.





Sunday, February 11, 2018

Special Congrats

Special congratulations to our client - fitness pro and top model Amy Rebecca on her first Playboy cover and multi-page feature. @curvyphysique Feb. edition - Playboy, SK 📷🎬


Monday, February 05, 2018

Do Influencers Really Influence?

While TV, radio, magazines and newspapers represent a tried and true marketing strategy, the area of influencer marketing is often not so reliable. In fact, much of it is down right fake! The question then for many brands, entrepreneurs and those selling creative products and services such as books or photography is -- do influencers really influence? Are they even being perceived as honest by the public? In other words, is this form of marketing worth the time and investment? While some top name celebrities (with millions of legitimate fans and followers) can certainly influence product sales, many others seem to bring questionable results. The article at the link below offers some "reality checking" insight into influencer marketing. 




Monday, January 22, 2018

So, Does This Count As Acting?

Social media is often just a big mascarade party, and this photography company has found a clever way to cash in on that. Want to impress your friends? Check out the link below.



Monday, January 15, 2018

Campaign Prep (Book Launch)

In addition to hiring a publicist with well established contacts and media relationships, successful publicity campaigns require preparation. Whether it is for a book launch, an entertainment project or a new business - all campaigns have certain basic elements in common. For example, below is a link to a Writer's Digest article with a few tips on how to prepare for a book publicity campaign.




Thursday, January 11, 2018

Location, Location, Location

Networking is a critical element in PR work, and where you meet sends a strategic message. From a casual drink or coffee to a power lunch or dinner - location can have a huge influence on the success and outcome of the meeting. In this industry especially, it is important to know the hot spots. Below, is a link to a nationwide list of the most anticipated restaurant openings of 2018.



Friday, January 05, 2018

True Then – True Now

" Without publicity a terrible thing happens – nothing."

P. T. Barnum

Photo - The Greatest Showman


Wednesday, January 03, 2018

Client Spotlight

Heads-up to our photographer and casting agent readers, this is a photo of our client - Amy Rebecca (over 300K followers). She is an international spokesmodel, fitness pro, and fashion model. IG - @curvyphysique (link below). For booking - publicity@nationalpublicist.com



Thursday, December 28, 2017

Reading Provides A Competitive Edge

Constantly reading books, magazines and newspapers is more than just informative and entertaining, it is vital to staying competitive, and to maintaining mental health. The Inc. Magazine article at the link below explains some of the many benefits.



Friday, December 15, 2017

Flashback

Our client and friend Devon Jenkin played the lead in Tom Petty's world famous "Free Fallin" music video (at the pool, on the skateboard, etc). Today, she is a top professional Life Coach and Speaker helping people worldwide. Here is a fun Friday flashback to her acting and modeling days - video.


Tuesday, December 05, 2017

Television

Longtime friend, world-class adventurer, and client - Disney Imagineer Joe Rohde (left), with Josh Gates for an upcoming episode of Expedition Unknown on the Travel Channel. Don't miss it!



Monday, December 04, 2017

Client Spotlight

Our client - John Shufeldt, MD, JD is both a doctor and a lawyer - as well as an experienced pilot with his own jet. He is the author of an acclaimed book series on leadership and a top national speaker. If you want some effective secrets to personal or business success, get his books or schedule him to speak for your company or organization. Send us an Email at the agency and we will help you connect.



Tuesday, November 28, 2017

Awesome!

Totally awesome exclusive by one of our clients who is a truly amazing fashion and commercial photographer. If you want "wow factor" photos for personal or business - or are media doing a story on anything photography, send us a private Email and we'll put you in touch.


Monday, November 06, 2017

New Movie

Looking forward to seeing this movie with Margot Robbie (quick interview below). Our agency represented the real Tonya. We'll see if Margot got her right. Be sure to click sound on.


Friday, October 27, 2017

Book Recommendation

We received our signed copy of Anna Kendrick's new book "Scrappy Little Nobody." She is hilarious! Her Twitter feed is also great and definitely worth a follow.


Thursday, October 05, 2017

Photo Secrets

One of our clients - top celebrity and fashion photographer Tim Roller giving away a few professional secrets you can use to rock your photos (video).


Tuesday, September 12, 2017

It's About Time!

Are you an author? If so, you better make sure your reviews on Amazon, likes / followers on social media and all the rest are for real. If not - you will be caught. It is much smarter to have a national publicist promoting you on TV and radio, and in magazines and newspapers to attract real reviews and legit followers. The article at the link below warns how Amazon and others are now detecting, and cracking down hard on all the fakes.






Thursday, August 31, 2017

Radio Is Hotter Than Ever

Verified broadcast industry statistics show that AM/FM radio isn't going anywhere. In fact, it's more popular than ever and across multiple delivery formats. This is especially true with Gen-Z listeners. See the reasons why in this new article from Variety at the link below.





Tuesday, August 01, 2017

Make An Effort To Connect Personally

Connecting personally with industry gatekeepers is a smart strategy. Talent agents, publicists and managers are better able to help you when they know more than just what is listed on your resume. Sometimes, all it takes is a simple coffee or lunch invitation to launch your career in new directions. The article at the link below illustrates this point.